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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q73-Q78):

NEW QUESTION # 73
What are entry source types for Journey Builder?

A. Data Extension, Email List, API Event, Date Based Event
B. Data Extension, Cloud Pages, Email List, API Event
C. Data Extension, Audience Studio, API Event, Date Based Event
D. Data Extension, Salesforce Community, GA360, Email List

Answer: C

Explanation:
Explanation
Data Extension, Audience Studio, API Event, Date Based Event are entry source types for Journey Builder.
Entry source types are types of events or data sources that can trigger contacts to enter a journey in Journey Builder. Data Extension is an entry source type that allows contacts from a data extension to enter a journey based on a schedule or an automation. Audience Studio is an entry source type that allows contacts from Audience Studio segments to enter a journey based on a schedule or an automation. API Event is an entry source type that allows contacts to enter a journey based on an API call from an external system or application.
Date Based Event is an entry source type that allows contacts from a data extension to enter a journey based on a date field in the data extension, such as birthday or anniversary.

NEW QUESTION # 74
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

A. Audience Builder
B. Einstein Send Time Optimization
C. Einstein Email Recommendations
D. Content Builder

Answer: C

NEW QUESTION # 75
A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers

A. Select Delete Auto-Replies and Out-of-Office mail Management
B. Ensure a Custom response is enabled for Automated Response in Reply mail Management
C. Verify Reply Mail Management has been enabled in the account
D. Select Unsubscribe Manual requests in Reply Mail Management

Answer: B,D

Explanation:
Explanation
To automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list, the admin should take two steps:
* Ensure a Custom response is enabled for Automated Response in Reply Mail Management. This will allow Marketing Cloud to process replies that contain keywords such as unsubscribe, remove, or opt out and update the subscriber status accordingly.
* Verify Reply Mail Management has been enabled in the account. This will allow Marketing Cloud to handle replies to marketing emails and route them to a designated email address or domain.

NEW QUESTION # 76
Which two statements are correct about Send Logging?
Choose 2answers

A. Send Log data extensions are archived automatically based on retention settings.
B. AMP script can be used to pull data from Send Logs for use within emails.
C. SQL Query Activities can reference Send Logs in combination with system data views.
D. A business unit can support up to three Send Logs.

Answer: C,D

Explanation:
Explanation
SQL Query Activities can reference Send Logs in combination with system data views and a business unit can support up to three Send Logs. These statements are correct about Send Logging, which is a feature that allows marketers to capture additional information about email sends that are not available in standard reports or data view

NEW QUESTION # 77
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers

A. Data Manager
B. Administrator
C. Marketing Cloud Security Administrator
D. Marketing Cloud Administrator

Answer: B,D

NEW QUESTION # 78
......

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